The £100 rule: How to travel better (and still afford it)

It depends on where and when you go, but most couples can plan a three-day trip for about £600 total, or roughly £100 per person, per day. That covers a mid-range hotel, good local meals, transport, and a few experiences. Choosing smaller “dupe” cities - like Bologna, Ghent, or Ljubljana - often stretches that budget even further. The one caveat is getting there, especially if you need to fly as prices can vary significantly based on time of year, local events and trade fairs, etc.

Absolutely. The key is knowing where your money works hardest. £100 a day gives you enough for good food, a comfortable stay, and one or two memorable activities. It’s not about cutting corners; it’s about spending on what adds value, eg fewer queues, better meals, and time well spent.

Smaller, culture-rich cities tend to outperform the big-name capitals. Try Lecce, Bologna, Ghent, Valencia, Ljubljana, or Gothenburg. They offer great food, walkable centres, and lower prices without feeling “cheap.” You’ll find more local life and fewer crowds, which is part of the reward.

Stay in an apartment or family suite with a small kitchen - it cuts costs and stress. Mix eating out with easy breakfasts and picnic-style lunches. Many attractions across Europe are free or discounted for kids, so plan around those. For most families, £350–£400 per day covers comfort, food, and fun without compromise.

Sustainable travel doesn’t mean camping or giving up good coffee. Choose off-peak dates, use public transport, and support locally owned stays and restaurants. Visiting alternative destinations also helps spread tourism more evenly, and they tend to offer better value for money than the hotspot destinations. You’ll spend less time queueing and more time actually experiencing the place - sustainability that feels effortless.